MAD FARMER TOUR DATES

Check out our tour schedule and stops below. Hover over a date to see more details about each location. Here you’ll find everything you need to know.
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April 9, 2025 Ojai, CA
this is a private event
Poco Farm Kick Off

we kicked off the Mad Farmer Tour with a heartfelt celebration honoring our very own Mad Farmer, Grace Malloy. Designed as the culminating moment of our brand and sales unity session, the event brought together both our internal team and the greater Ojai community to ignite excitement and shared purpose for the journey ahead. A moving land dedication by Chumash elder Julie Tumamait-Stenslie grounded the day in local heritage, while the irresistible aroma of pizzas crafted by Darrel Smith lingered in the air. Local musician Beau Red set the tone with a soundtrack that echoed across the farm as the sun dipped low. It was a beautiful, energizing start to the tour—rooted in the Founder’s Intent

April 15, 2025 Denver, CO
this is a public event
DOT Innovation Show

As part of the Mad Farmer Tour, we brought the energy and spirit of the farm straight into the DOT Innovation Food Show. By staying true to our roots and showcasing the founder's original intent, we were able to stand out in a meaningful way. Through storytelling and moments captured from our kickoff, we created a space that felt both authentic and alive—highlighting not just our products, but the purpose and passion behind them.

April 16, 2025 Denver, CO
this is a public event
DOT Innovation Show

As part of the Mad Farmer Tour, we brought the energy and spirit of the farm straight into the DOT Innovation Food Show. By staying true to our roots and showcasing the founder's original intent, we were able to stand out in a meaningful way. Through storytelling and moments captured from our kickoff, we created a space that felt both authentic and alive—highlighting not just our products, but the purpose and passion behind them.

Joint Event
Wednesday, 16 April Denver, CO
this is a public event
DOT Innovations

As part of the Mad Farmer Tour, we brought the energy and spirit of the farm straight into the DOT Innovation Food Show. By staying true to our roots and showcasing the founder's original intent, we were able to stand out in a meaningful way. Through storytelling and moments captured from our kickoff, we created a space that felt both authentic and alive—highlighting not just our products, but the purpose and passion behind them.

Joint Event
April 19, 2025 Denver, CO
this is a private event
The Urban Farm Spring Fling

We brought the Mad Farmer energy to the heart of Denver with a special stop at the Urban Farm! Families and farm-lovers of all ages joined us for a day packed with springtime fun. Guests explored the farm on an Egg Hunt, searching designated areas for colorful eggs to turn in for free prizes. The day got even sweeter with a Bunny Meet and Greet, where kids (and kids at heart) snapped photos with our friendly rabbit pals. Excitement grew as we introduced our adorable new lambs, bringing smiles and plenty of "awws" from the crowd. To keep everyone refreshed, we poured up delicious Tractor Beverages throughout the day.

April 22, 2025 Denver, CO
this is a private event
Black Cat Farms

In partnership with Mad Ag, the Mad Farmer Tour stopped by to hang out with Michelin Green Star award winning chef, Eric Skokan, at his farm to table concept, Black Cat Farms. Just north of Boulder, Tractor employees and families joined up with Mad Ag executive suite members, local journalists, and friends of the brand to get their hands dirty planting raspberries and strawberries. Our very own Brittany Hardcastle, along with her husband and their daughter, Lacy, kept the vibes high with live music during a 2.5 hour happy hour that, well, extended a bit late! Post event, conversation in the barn were filled with shared passions and exciting opportunities with Mad Ag and their partners in the future.

April 30, 2025 Louisville, CO
this is a public event
Biscuit Belly Sampling

We kicked off the weekend with a visit to our valued local partners at Biscuit Belly, hosting a lively sampling event at their Louisville location that introduced guests to our signature Tractor flavors and built excitement for the main event.

May 1, 2025 Louisville, KY
this is a public event
Kentucky Derby

The Mad Farmer Tour made a memorable stop at one of the most iconic events in American culture: the Kentucky Derby.

We rolled into Churchill Downs with our Airstream, Dolores, stationed in a prime location just steps from the clubhouse entrance. Leaning into American heritage, we recreated the classic American Gothic painting as a backdrop, inviting Derby patrons to step in as the iconic subjects. A local professional photographer captured these moments, and guests were directed to our Instagram page to retrieve and share their photos.

Our kegerator was running strong all day, offering samples of eight Tractor flavor favorites to an enthusiastic crowd.

This Derby stop blended cultural relevance, community engagement, and strong brand visibility—making it one of our standout activations on the tour so far.

May 2, 2025 Louisville, KY
this is a public event
Kentucky Derby

The Mad Farmer Tour made a memorable stop at one of the most iconic events in American culture: the Kentucky Derby.

We rolled into Churchill Downs with our Airstream, Dolores, stationed in a prime location just steps from the clubhouse entrance. Leaning into American heritage, we recreated the classic American Gothic painting as a backdrop, inviting Derby patrons to step in as the iconic subjects. A local professional photographer captured these moments, and guests were directed to our Instagram page to retrieve and share their photos.

Our kegerator was running strong all day, offering samples of eight Tractor flavor favorites to an enthusiastic crowd.

This Derby stop blended cultural relevance, community engagement, and strong brand visibility—making it one of our standout activations on the tour so far.

May 3, 2025 Louisville, KY
this is a public event
Kentucky Derby

The Mad Farmer Tour made a memorable stop at one of the most iconic events in American culture: the Kentucky Derby.

We rolled into Churchill Downs with our Airstream, Dolores, stationed in a prime location just steps from the clubhouse entrance. Leaning into American heritage, we recreated the classic American Gothic painting as a backdrop, inviting Derby patrons to step in as the iconic subjects. A local professional photographer captured these moments, and guests were directed to our Instagram page to retrieve and share their photos.

Our kegerator was running strong all day, offering samples of eight Tractor flavor favorites to an enthusiastic crowd.

This Derby stop blended cultural relevance, community engagement, and strong brand visibility—making it one of our standout activations on the tour so far.

May 8, 2025 Marengo, IL
this is a private event
Nichols Farm and Orchards

We visited a local organic apple orchard to purchase produce to giveaway at future events!

May 10, 2025 Chicago, IL
this is a public event
Jardín de las Rosas

On Saturday May 10th we made our way over to the westside of Chicago to the Jardin de las Rosas in Humboldt Park. In partnership with our Co Op member and local hero ,Jahmal Cole, we identified two women that have lifted their community by bringing in an “urban garden” and we granted each $5,000.

Jardin de las Rosas is a community garden that used to be a vacant lot and a hub for crime. Patty Carillo and her husband Hugo had enough and took the lot over. The garden has transformed the makeup of the block and now acts as the community hub, growing veggies, flowers and seasonal fruits. We also invited in Diane Hodges, a community gardener from the southside who did the same thing with her garden, Paradise on Merrill. The final piece of the activation was a partnership with the Urban Grower’s Collective to pay for the groceries in the neighborhood through a co branded voucher system. A truly special day!

May 11, 2025 Chicago, IL
this is a public event
Tubby Todd Playdate

On Saturday May 10th we popped up at Maggie Daley Park in the heart of Downtown Chicago to activate with our friends at Tubby Todd Bath Co. We were part of a purposeful group of brands that activated including : Once upon a Farm, Bee Keepers Naturals and Primal Kitchens.

The crowd was huge, as over 1,000 families attended. We went through 30 gallons of product in 2 hours as we sampled over 1,000 people. We had organic apples from Nichols Farms, which we were able to highlight on our Mad Farmer Wall.

May 12, 2025 Chicago, IL
this is a public event
Potbelly Sampling at the Loop
May 13, 2025 Chicago, IL
this is a public event
Potbelly Sampling in Wrigleyville
Joint Event
May 17, 2025 Chicago, IL
this is a public event
National Restaurant Association Show

The Big Kahuna! We rolled into the NRA show ready to bring our Mad Farmer flair to the foodservice world. We had an awesome time connecting folks to the "Why" behind what we are doing here at Tractor!

Joint Event
May 18, 2025 Chicago, IL
this is a public event
National Restaurant Association Show

The Big Kahuna! We rolled into the NRA show ready to bring our Mad Farmer flair to the foodservice world. We had an awesome time connecting folks to the "Why" behind what we are doing here at Tractor!

May 19, 2025 Chicago, IL
this is a public event
National Restaurant Association Show

The Big Kahuna! We rolled into the NRA show ready to bring our Mad Farmer flair to the foodservice world. We had an awesome time connecting folks to the "Why" behind what we are doing here at Tractor!

May 20, 2025 Chicago, IL
this is a public event
National Restaurant Association Show

The Big Kahuna! We rolled into the NRA show ready to bring our Mad Farmer flair to the foodservice world. We had an awesome time connecting folks to the "Why" behind what we are doing here at Tractor!

May 24, 2025 Chicago, IL
this is a public event
Urban Growers Collective

On our way out of Chicago, we made one more stop at the Urban Growers Collective. They are a farm based in the middle of Chicago, and their mission is to cultivate nourishing environments through creativity that also supports health, economic development and wellness.

May 28, 2025 Cincinatti, OH
this is a private event
Turner Organic Farm

We made a stop at Turner Organic Farm to spend some time with their team and learn more about what it takes to run an Organic Farm, while showing people what is possible. Turner Farm is located right outside of Cincinnati and is a community hub that not only grows organic, they have a farm store that is open daily, and a teaching kitchen where they showcase and educate how to work with nutritious ingredients. In addition to growing organic produce, they have a livestock team that is supporting the soil health by implementing rotational grazing and producing responsibly raised meat and poultry.

The man that runs the farm, Robert Edmisson, is also a major community connector and helped us identify key areas where we can show up to reach the greater Cincinnati community. We finished off the day by hosting a farm dinner with the Turner Farm team, where we connected and shared the Haymaker story.

June 2, 2025 Charlotte, NC
this is a private event
Premier Inc. Sampling

To help kick of our partnership with Premier Inc., we pulled up to sling samples of our delicious organic beverages. Dolores, as always, stole the show with folks stopping to take pictures on their way in the office!

June 3, 2025 Fairview, NC
this is a public event
Share Market at Root Cause Farm

Pulled up to Root Causes Share Market in Fairview NC. This is a free farmers market, serving their community by providing fresh whole foods to families experiencing food insecurity. Farmer, Jon McNair, took time to share with us that the farm is based solely on volunteers and himself - producing vegetables and fruits for their community. Since Hurricane Helene devastated the Asheville area of North Carolina, local towns are still working to recover. Root Cause is making sure no one goes hungry - because food is a fundamental human right.

As we set up, cars piled into the grassy lot and a line formed. A bell was rang and people went one by one to receive their share of food for the week.

To supplement produce on the off seasons, they pair with an organization saving food from going to waste at super markets.

Since the Hurricane many communities have been left with contaminated water, therefore they paired with a non-profit to provide free at home water test kits.

In addition to the Share Markets efforts, fellow community members brought baked goods and tasty treats to share. Kids ran around playing on the grounds as parents caught up with one another. Root Cause has created much more than just a farm but a third space for people to connect.

Community members shared with us their stories during Helene and how it has impacted their homes, livelihoods, and family members.

We were there with open arms and ears to provide them a sense of normalcy, leaving with drinks in hands and seeds in pockets!

With honor of the safe environment that Root Cause has created no images of the community members were captured but purely the volunteers and the land.

June 4, 2025 Asheville, NC
this is a public event
No Place Like Home

A note from our Drivers: "Food is grown a lot more spaces than just contained and monitored plots of land but in the wild. With No Taste Like Home, Elliot and I set off on a Foraging Tour to explore what Asheville has to offer!

The group consisted of people of all walks of life, we were each given a basket and a mission to nibble responsibly on plants and trees alike. Kat and Steven guided us through the woods pointing out different edible plants as we went. We each got to collect a different edible, gathering it into our basket awaiting cooking time!

We took time acknowledging poisoning ivy, making participants aware of its hairy vine and leaves of three. Kat explained that poison ivy is usually only found where wild meets disturbed and is there to protect the wild from human activity. Many of the plants meanings and properties are derived from elders and indigenous folk. Much like growing organic and sustainably our practices go back to the roots.

Winding down on the tour we poured out our baskets onto a table and took inventory of our findings! Kat began the camp stove to make us a stir fry. We all discussed our favorite flavor (and our least lol).

No Taste Like Home is a reminder to look at what you already have and how we can utilize it. There are flavors all around us! We left with full belly’s and their team left with Tractor bevvies!"

June 6, 2025 Tryon, NC
this is a public event
Tryon Equestrian Center

What a fun weekend to celebrate one of our pouring partners. The trailer was set up at the front entrance, perfect stop to grab a cold drink in between horse shows. We watched as horses walked past us and families came to cool off by the quad.

Directed lots of people into the general store for a “snow-plow”.

The second day was Saturday Night Lights, equipped with fellow vendors, pony rides, and music. Had many riders bringing drinks back to the barn for more to enjoy!

June 7, 2025 Tryon, NC
this is a public event
Tryon Equestrian Center

What a fun weekend to celebrate one of our pour partners. The trailer was set up at the front entrance, perfect stop to grab a cold drink in between horse shows. We watched as horses walked past us and families came to cool off by the quad.

Directed lots of people into the general store for a “snow-plow”.

The second day was Saturday Night Lights, equipped with fellow vendors, pony rides, and music. Had many riders bringing drinks back to the barn for more to enjoy!

June 13, 2025 Berryville, AR
this is a public event
39th Annual Berryville Ice Cream

Rolled up to Berryville, Arkansas to support Evergreen Pasture and Provisions in their towns Annual Ice Cream Social!

The ice cream social consisted of bounce houses, local vendors, and of course ice cream! We handed out drinks to the community and welcomed people into Evergreen. Many people from Berryville had heard of Evergreen but never had the chance to explore it until now! Evergreen offers produce and goods all sourced within 50 miles of the store location. The owners, Henry and Kyilee, run a ranch of their own providing beef and poultry for the community. We had 5 sample kits raffled off during the ice cream social! It was free to enter, driving lots of traffic and business into Evergreen.

June 14, 2025 Berryville, AR
this is a public event
39th Annual Berryville Ice Cream

Rolled up to Berryville, Arkansas to support Evergreen Pasture and Provisions in their towns Annual Ice Cream Social!

The ice cream social consisted of bounce houses, local vendors, and of course ice cream! We handed out drinks to the community and welcomed people into Evergreen. Many people from Berryville had heard of Evergreen but never had the chance to explore it until now! Evergreen offers produce and goods all sourced within 50 miles of the store location. The owners, Henry and Kyilee, run a ranch of their own providing beef and poultry for the community. We had 5 sample kits raffled off during the ice cream social! It was free to enter, driving lots of traffic and business into Evergreen.

June 17, 2025 Houston, TX
this is a public event
3rd Ward Community Garden

Our first stop in Texas brought us to the heart of Houston – the 3rd Ward Community Garden! From the moment we arrived, the energy was incredible. Community center members and volunteers of all ages welcomed us with open arms. Even before we set up, a line had already formed—eager hands reaching for a refreshing drink in the 100-degree heat.

The 3rd Ward is often considered a food desert, but local leader Ron McFarlane is working to change that. He’s building more than a garden—he’s cultivating a space for nourishment, connection, and empowerment. This garden features unique produce not typically found in grocery stores, like a variety of specialty peppers ranging from mild to fiery.

Joint Event
June 18, 2025 Houston, TX
this is a public event
TSU Community Farm

Next, we visited the TSU Community Garden in Houston. In partnership with Jennifer Boley from NEO (Nature and Eclectic Outdoors), we showed up in full force. This was a day of service, reflection, and inspiration! Many youth volunteers were there to gain knowledge before taking on the endeavor of growing their own garden. The community has a love and dedication to revitalizing this land, and by creating a community garden, it will continue to give back to its people.

Joint Event
June 20, 2025 Austin, Texas
this is a public event
Tractor Beam Launch Party

Join us at the Festival Beach Food Forest, a fence-free, edible oasis in downtown Austin, for an evening that’s equal parts garden party, future forum, and flavor-packed celebration of what’s possible.

The Garden Party 2525 marks the official launch of Tractor Beam, our new soil-inspired literary platform reimagining bold, regenerative futures through fiction, art, and radical imagination. Our summer issue, aptly themed “The Garden,” celebrates the community’s most creative, hopeful and earth-loving ideas.

Joint Event
June 25, 2025 Dallas, TX
this is a public event
Potbelly Sampling

We headed to Dallas to link up with one of our proud pour partners: Potbelly! The vibes were high as we connected with the community and the amazing Potbelly team. We handed out samples, cookies, and coupons—sharing a little sweetness with everyone who stopped by.

June 26, 2025 Dallas, TX
this is a public event
Potbelly Sampling

One stop wasn’t enough! The Potbelly crew brought serious team spirit, and it was a joy to be around them. We poured up more samples, made great memories, and showed our appreciation to a partner that truly gets what community is all about.

July 9, 2025 Imperial Valley, CA
this is a public event
Jack Bros.

Connected with Jack Bros farm in Imperial Valley! Spent the morning touring their farm with their GM Bryce. Currently, in July, this is their off season as the heat reaches heights of 120 degrees. We explored the relationship between the imperial valley agriculture and water conservation - how the two battle and how Jack Bros continues to be a leader in the community for conserving water use. Through drip irrigation the plants are receiving water straight to the root, improving water loss due to heat.

Looking forward to reconnecting with them during their peak seasons to see how their summer soil prep has paid off!

July 10, 2025 San Diego, CA
this is a public event
Plant Power Sampling

Stopped by to see our friends at Plant Power in Ocean Beach! We raffled off 5 sample kits to patrons of Plant Power, driving traffic into their store and getting people excited about Tractor!

Join Event
July 11, 2025 Encinitas, CA
this is a public event
EUSD Farm-to-School Harvest

We recently spent two days at the EUSD Farm Lab, a remarkable space where education, sustainability, and agriculture come together. This dedicated farm-to-school program grows fresh, organic produce that goes directly to the local school district—ensuring that students have access to healthy, local food.

During our visit, we had the pleasure of working alongside Lead Farmer Emily Miethke and JJ Tidwell. Volunteering with them gave us a firsthand look at the passion and dedication they bring to their work. They shared how grateful they are to be part of such a unique program—one that not only supports local agriculture but also fosters hands-on learning through on-site classrooms and educational experiences.

It doesn’t get much better than feeding kids nutritious food grown just down the road. EUSD Farm Lab is a model for what’s possible when a community invests in the health and education of its young people

Join Event
July 12, 2025 Encinitas, CA
this is a public event
EUSD Farm Lab

We recently spent two days at the EUSD Farm Lab, a remarkable space where education, sustainability, and agriculture come together. This dedicated farm-to-school program grows fresh, organic produce that goes directly to the local school district—ensuring that students have access to healthy, local food.

During our visit, we had the pleasure of working alongside Lead Farmer Emily Miethke and JJ Tidwell. Volunteering with them gave us a firsthand look at the passion and dedication they bring to their work. They shared how grateful they are to be part of such a unique program—one that not only supports local agriculture but also fosters hands-on learning through on-site classrooms and educational experiences.

It doesn’t get much better than feeding kids nutritious food grown just down the road. EUSD Farm Lab is a model for what’s possible when a community invests in the health and education of its young people

Join Event
July 14, 2025 Newport Beach, CA
this is a private event
Chipotle HQ Sampling

Rolled up in style to Chipotle Headquarters for a lunchtime takeover. We set up outside just in time for the midday break, serving hundreds of Chipotle employees who came out to enjoy the sunshine, sip on Tractor, and connect.
We kicked things off with a live taping of Soul Sessions, where Alex sat down with Chipotle’s CEO for a powerful conversation about the alignment between our two brands.
Then it was all about the flavor. Attendees lined up to make their own Haymaker and sample our three Chipotle-exclusive Tractor flavors, fresh from the kegerator. The crowd brought the energy, and our Airstream setup drew people in for photos, conversation, and of course—refills.

July 16, 2025 Long Beach, CA
this is a public event
Plant Power Sampling

Stopped by to see our friends at Plant Power in Long Beach! Today we raffled off 5 sample kits to patrons of Plant Power, driving traffic into their store and getting people excited about Tractor!

Join Event
July 20, 2025 Los Angeles, CA
this is a public event
CropSwapLA

CropSwap LA is a creative solution for agriculture in dense urban communities, specializing in converting front yards into microfarms. Every week, volunteers gather to help harvest produce and pack CSA Boxes
These boxes are then distributed to 100 members who live within a one-mile radius of the microfarm, exemplifying a powerful way to uplift a community through innovative use of the food system.
We set up our "Tractor lemonade stand" at 7 a.m. at the corner of Degnan and Coliseum. We served lemonade and cold brew to the early-bird volunteers and farm managers. As more volunteers arrived, we demonstrated the haymaker station. To celebrate the hard work of the volunteers, we ended our visit by serving breakfast tacos. Although most of our samples were poured for volunteers, a few local families on their morning walks also stopped by.

Join Event
June 25, 2025 Malibu, CA
this is a private event
Dr. Stephanie's Learning Farm

Over the course of two inspiring days, we visited Dr. Stephanie's Learning Farm — a vibrant, education-driven hub grounded in the principles of regenerative agriculture and permaculture. Flora Bunda Farm is a living example of how agriculture can work with the earth rather than against it.

During the visit, we toured the land, met the passionate and knowledgeable staff, and learned about the diverse systems in place that promotes soil health, biodiversity, and ecological harmony. The farm utilizes practices such as vermicomposting, cover cropping, honey bee integration, and companion planting, all contributing to a self-sustaining ecosystem that not only produces food but restores the land in the process.

July 31, 2025 Ojai, CA
this is a public event
Mad Ag Journal Launch

What a time we had at the Mad Agriculture Journal launch party! The evening featured new films, live music, line dancing, BBQ and drinks at the historic Simoore Grange Hall. Rooted in community-building, land, dance, and storytelling, this event brought together ranchers, farmers, graziers, artists, activists, and curious souls to explore what it means to live in cooperation and collaboration – like a herd.

Join Event
August 1, 2025 Acton, CA
this is a private event
Sam's Farm Visit

We fit in a quick visit to Sam's farm before heading to Bloom Ranch. Sam, the manager at our previous stop at Stephanie's learning farm, is embarking on a mission to revitalize a plot of land near Acton, CA, through regenerative farming, water management, and controlled burns.

August 6, 2025 Ojai, CA
this is a private event
Farm Camp

We welcomed 12 new college ambassadors to Ojai for an unforgettable 3-day farm camp! The days were packed with scavenger hunts, hands-on workshops, and inspiring farm visits.

On the morning of August 8th, we headed over to the Farmhand Foundation with Whitney, Zach, and Loren for a day of volunteering, learning, and getting our hands in the dirt. The trailer came through big time, a shady spot to chill, grab a drink, and dream up future campus activation ideas with the crew.

August 7, 2025 Ojai, CA
this is a private event
Farm Camp

We welcomed 12 new college ambassadors to Ojai for an unforgettable 3-day farm camp! The days were packed with scavenger hunts, hands-on workshops, and inspiring farm visits.

On the morning of August 8th, we headed over to the Farmhand Foundation with Whitney, Zach, and Loren for a day of volunteering, learning, and getting our hands in the dirt. The trailer came through big time, a shady spot to chill, grab a drink, and dream up future campus activation ideas with the crew.

August 8, 2025 Ojai, CA
this is a private event
Farm Camp

We welcomed 12 new college ambassadors to Ojai for an unforgettable 3-day farm camp! The days were packed with scavenger hunts, hands-on workshops, and inspiring farm visits.

On the morning of August 8th, we headed over to the Farmhand Foundation with Whitney, Zach, and Loren for a day of volunteering, learning, and getting our hands in the dirt. The trailer came through big time, a shady spot to chill, grab a drink, and dream up future campus activation ideas with the crew.

August 9, 2025 Ojai, CA
this is a private event
Farm Camp

We welcomed 12 new college ambassadors to Ojai for an unforgettable 3-day farm camp! The days were packed with scavenger hunts, hands-on workshops, and inspiring farm visits.

On the morning of August 8th, we headed over to the Farmhand Foundation with Whitney, Zach, and Loren for a day of volunteering, learning, and getting our hands in the dirt. The trailer came through big time, a shady spot to chill, grab a drink, and dream up future campus activation ideas with the crew.

August 11, 2025 Ballico, CA
this is a private event
Burroughs Family Farm

It was a family affair!!! Welcome to the world of Burroughs Farm, this is a multi-generational farm in which traditions, storytelling, and a tenacious spirit has been passed down to create for a beautiful ranch. This regenerative farm looks at soil and water usage differently, taking steps to change the land for the better.

We all hopped aboard a classic hayride to tour the ranch, watch as the almonds are being processed and take in the scent of rich soil. The evening ended with a farm-to-table dinner shared with the community over delicious local food and tractor beverages.

July 13, 2025 San Luis Obispo, CA
this is a public event
City Farm SLO

Made a stop in San Luis Obispo at City Farm! This is a non profit farm nestled in an industrial landscape serving their community through education. This is a 19 acre property in which 13 of those acres serve as subleased plots of land for independent farmers while the rest of the acreage is regeneratively farmed through youth education!

We rolled in for their launch of the pay what you can farmers market program. With the pay what you can approach it gives people $20-30 off all produce in the hopes to eliminate barriers to fresh produce. The day was filled with people coming and going to fill their tractor totes with fresh goodies, lavender, or even wool!

Joint Event
July 18, 2025 Ojai, CA
this is a private event
Farm Camp

It was an exciting week hosting AEG in Ojai for Farm Camp!

What made it even more special was the chance to showcase the Mad Farmer Tour at BD's farm. The day kicked off bright and early as the AEG crew rolled into Earthtrine Farms, where they were warmly greeted by Dolores, with breakfast ready! We wasted no time diving in—splitting into volunteer groups, we got our hands in the dirt and connected with the land.

Our efforts paid off in the most delicious way: the fruits (and veggies!) of our labor were harvested and cooked up for dinner that evening, bringing the whole experience full circle.

AEG Farm Camp was a huge leap into welcoming partnerships into the brand in a meaningful way - everyone left feeling inspired filled with new ideas and excitement for what’s to come!

August 19, 2025 Ojai, CA
this is a private event
Farm Camp

It was an exciting week hosting AEG in Ojai for Farm Camp!

What made it even more special was the chance to showcase the Mad Farmer Tour at BD's farm. The day kicked off bright and early as the AEG crew rolled into Earthtrine Farms, where they were warmly greeted by Dolores, with breakfast ready! We wasted no time diving in—splitting into volunteer groups, we got our hands in the dirt and connected with the land.

Our efforts paid off in the most delicious way: the fruits (and veggies!) of our labor were harvested and cooked up for dinner that evening, bringing the whole experience full circle.

AEG Farm Camp was a huge leap into welcoming partnerships into the brand in a meaningful way - everyone left feeling inspired filled with new ideas and excitement for what’s to come!

August 20, 2025 Ojai, CA
this is a private event
Farm Camp

It was an exciting week hosting AEG in Ojai for Farm Camp!

What made it even more special was the chance to showcase the Mad Farmer Tour at BD's farm. The day kicked off bright and early as the AEG crew rolled into Earthtrine Farms, where they were warmly greeted by Dolores, with breakfast ready! We wasted no time diving in—splitting into volunteer groups, we got our hands in the dirt and connected with the land.

Our efforts paid off in the most delicious way: the fruits (and veggies!) of our labor were harvested and cooked up for dinner that evening, bringing the whole experience full circle.

AEG Farm Camp was a huge leap into welcoming partnerships into the brand in a meaningful way - everyone left feeling inspired filled with new ideas and excitement for what’s to come!

August 22, 2025 Fremont, CA
this is a public event
Ike's Sandwiches Fremont

We had a great day in Fremont, California, supporting one of our pour partners, Ike's. We connected with the local community and the amazing Ike's team. The first 30 customers received a Tractor tote bag, and we promoted a special offer: A free medium Tractor beverage with any sandwich purchase.

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August 25, 2025 Denair, CA
this is a private event
Bella Viva Orchards

Next up was a very special stop at Bella Viva Orchards in Turlock, CA. Our very first Mad Farmer filming to feature Angie and Victor Martino, our amazing and MAD farmers. Dolores and the film crew made quite the appearance to capture the story of how the orchard came to be, through love, joy, and connection.

The team embarked on a tour of the organic orchards, processing facilities, and the homes ‘secret’ gardens. Victor brought out all the dad jokes to keep us on our toes!

Under the trees, with Dolores in the distance, we all got to share in a meal filled with local foods. It was a day filled with vulnerability in welcoming one another into each others spaces, and with that comes connection.

August 26, 2025 Denair, CA
this is a private event
Bella Viva Orchards

Next up was a very special stop at Bella Viva Orchards in Turlock, CA. Our very first Mad Farmer filming to feature Angie and Victor Martino, our amazing and MAD farmers. Dolores and the film crew made quite the appearance to capture the story of how the orchard came to be, through love, joy, and connection.

The team embarked on a tour of the organic orchards, processing facilities, and the homes ‘secret’ gardens. Victor brought out all the dad jokes to keep us on our toes!

Under the trees, with Dolores in the distance, we all got to share in a meal filled with local foods. It was a day filled with vulnerability in welcoming one another into each others spaces, and with that comes connection.

August 30, 2025 Tillamook, OR
this is a public event
Tillamook Creamery

What a day!! Labor Day weekend at Tillamook Creamery brought in people from far and wide to take a tour, try some ice cream, and maybe even have a grilled cheese!

Local vendors set up outside the creamery selling produce, skincare, photography, and jewelry. Lines started forming at 9am - an hour before open! We poured up samples for everyone headed in! We drew a raffle for $50 towards a vendor of your choice every hour, driving our social media following as a result. Happy hour was from 12-4pm with ice cream floats and sundaes, drawing a huge line to form in the excitement of it all.

The best part of it all was having the haymaker cans join us on tour for the first time! Handing out cans just felt right. Even better was the reactions from the public.

September 3rd, 2025 Hayden, ID
this is a private event
Tractor Warehouse

Excited to visit our warehouse crew in Hayden, ID and share the Tractor love!

September 9, 2025 Madison, WI
this is a public event
Univ. of Wisconsin Sampling

Our first college stop of the tour!!

We set up right outside campus dining hall to serve up 6 flavors on the kegerator and give out our Haymaker cans. We had avid tractor lovers flock over to enjoy the airstream and get to know the haymaker.

From students to teachers it was an exciting day to see something new on campus! Housing marketing interns joined us to capture content.

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September 10, 2025 Beloit, WI
this is a private event
Kerry Partner Visit

We made a pit stop in Beloit, WI to show some love to our incredible partners at Kerry! Their team was fired up to see the products they work so hard on brought to life.

We handed out 200 cans of Haymaker and poured 6 flavors straight from the kegerator—giving everyone a chance to sip, sample, and try out something different.

To bring a little farm flair to the office, we set up a photo booth complete with hay bales, farm tools, and overalls. Team members could snap a Polaroid and take a piece of the day back to their desks.

Nothing beats good people, great flavor, and even better partnerships.

September 18, 2025 Twin Cities, MN
this is a private event
Farm Aid Community Tours

In partnership with Farm Aid, we hosted a farm tour the Thursday before the concert, bringing together 80 attendees - including farmers, nonprofits, and agricultural organizations - to highlight and celebrate local growers.

Our lunch was hosted at Kimber Contour Farms with the family Kurt and Chris Kimber there to educate and inspire the group on the perennial grains they are growing called Kernza. Kernza is changing the game for cover crops. The Kimber family are true visionaries in environmental stewardship, redefining what it means to care for our planet. Through their commitment to regenerative agriculture and forward-thinking innovation, they are leading a powerful movement toward a more sustainable future.

September 20, 2025 Minneapolis, MN
this is a public event
Farm Aid 40

Farm Aid was a day of celebration!! Haymaker made its debut in concessions throughout the venue. The trailer stood out as a spot for concert goers to grab a “soil-mate” tattoo or utilize their voice with the “Postcards of Change” writing messages to their local lawmakers to protect organics in the current Farm Bill.

Our kegerator stood in the Hi-Fi club serving VIP guests a variety of flavors all day long! Farm Aid was a day of empowerment - listening to stories from organic farmers, concert goers utilizing their voices to advocate for change, and musicians using their platform for good!

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September 22, 2025 Columbus, OH
this is a private event
Chipotle HQ Sampling
September 25, 2025 Granville, OH
this is a public event
Dennison University Sampling

Our first visit to one of our college ambassadors was at Denison University in Granville, Ohio. Here we met up with Milya on campus, posting up outside of their dining hall serving up 4 flavors from our bubbler as well as passing out Haymaker cans. Engaged with students and faculty to bring some energy to the campus!

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Sept 29, 2025 Winchester, VA
this is a public event
Shenandoah University Sampling

Visited our college ambassador Xavier at Shenandoah University to give out some samples and introduce students on campus to the haymaker!

Xavier set up a merch table giving out some swag to the students to rep on campus. Ali joined us for this stop to support the students as they begin their ambassadorship.

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September 30, 22025 Fairfax, VA
this is a public event
George Mason University Sampling

Drove out to Fairfax, VA to visit George Mason University as they hosted a fall campus dining kick off for campus! We parked the trailer in the lawn of their courtyard along with 20 other vendors. Gave out samples from the kegerator and slinged cans to the engaged students and faculty.

Sydney set up a merch table to give out t-shirts, bandanas, stickers, and pins to those that followed our instagram.

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October 3, 2025 Ann Arbor, MI
this is a public event
UMich Sampling

Supporting our two ambassadors, Raulin and Caitlyn, we rolled through the the new campus housing thrift event in downtown Ann Arbor. Our visit coincided with Homecoming weekend, bringing in thousands of alumni and parents to watch the big game. It was the perfect day to give out some samples from the bubbler and cans, bringing energy to the start of the weekend!

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October 7, 2025 Rochester, NY
this is a public event
University of Rochester Sampling

Make sure to stop by the Mad Farmer Tour trailer while on campus to be one of the first to sip on the all new Tractor Haymaker!

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October 9, 2025 Saratoga, NY
this is a public event
Skidmore College Sampling

Don’t miss your chance—stop at the Mad Farmer Tour trailer while you’re on campus at Skidmore College to get a first sip of Tractor’s brand-new Haymaker

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October 16, 2025 New York, New York
this is a public event
Tractor x Earth Brands

To celebrate an awesome partnership with Earth Brands throughout the Mad Farmer Tour, we are hosting a cocktail party! Come join, learn more about Tractor and Earth Brands, and enjoy a fall evening in NYC!

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Tuesday, October 21 Burlington, NC
this is a public event
Elon University

Swing by the Mad Farmer Tour trailer on campus and be among the very first to taste the all-new Tractor Haymaker!

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October 23 High Point, NC
this is a public event
High Point University Sampling

Catch the Mad Farmer Tour trailer on campus and claim bragging rights as one of the first to sip the bold new Tractor Haymaker!

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October 24, 2025 Winston Salem, NC
this is a public event
Wake Forest University Sampling

Ready for something fresh? Drop by the Mad Farmer Tour trailer on campus and grab the very first sip of Tractor’s latest—the Haymaker!

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October 27, 2025 Clemson, SC
this is a public event
Clemson University Sampling

Clemson, the wait is over—visit the Mad Farmer Tour trailer on campus for your exclusive first taste of Tractor’s all-new Haymaker.

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february 11, 2026
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