MAD FARMER TOUR DATES

Check out our tour schedule and stops below. Hover over a date to see more details about each location. Here you’ll find everything you need to know.
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April 9, 2025 Ojai, CA
this is a private event
Poco Farm Kick Off

we kicked off the Mad Farmer Tour with a heartfelt celebration honoring our very own Mad Farmer, Grace Malloy. Designed as the culminating moment of our brand and sales unity session, the event brought together both our internal team and the greater Ojai community to ignite excitement and shared purpose for the journey ahead. A moving land dedication by Chumash elder Julie Tumamait-Stenslie grounded the day in local heritage, while the irresistible aroma of pizzas crafted by Darrel Smith lingered in the air. Local musician Beau Red set the tone with a soundtrack that echoed across the farm as the sun dipped low. It was a beautiful, energizing start to the tour—rooted in the Founder’s Intent

April 15, 2025 Denver, CO
this is a public event
DOT Innovation Show

As part of the Mad Farmer Tour, we brought the energy and spirit of the farm straight into the DOT Innovation Food Show. By staying true to our roots and showcasing the founder's original intent, we were able to stand out in a meaningful way. Through storytelling and moments captured from our kickoff, we created a space that felt both authentic and alive—highlighting not just our products, but the purpose and passion behind them.

April 16, 2025 Denver, CO
this is a public event
DOT Innovation Show

As part of the Mad Farmer Tour, we brought the energy and spirit of the farm straight into the DOT Innovation Food Show. By staying true to our roots and showcasing the founder's original intent, we were able to stand out in a meaningful way. Through storytelling and moments captured from our kickoff, we created a space that felt both authentic and alive—highlighting not just our products, but the purpose and passion behind them.

Joint Event
Wednesday, 16 April Denver, CO
this is a public event
DOT Innovations

As part of the Mad Farmer Tour, we brought the energy and spirit of the farm straight into the DOT Innovation Food Show. By staying true to our roots and showcasing the founder's original intent, we were able to stand out in a meaningful way. Through storytelling and moments captured from our kickoff, we created a space that felt both authentic and alive—highlighting not just our products, but the purpose and passion behind them.

Joint Event
April 19, 2025 Denver, CO
this is a private event
The Urban Farm Spring Fling

We brought the Mad Farmer energy to the heart of Denver with a special stop at the Urban Farm! Families and farm-lovers of all ages joined us for a day packed with springtime fun. Guests explored the farm on an Egg Hunt, searching designated areas for colorful eggs to turn in for free prizes. The day got even sweeter with a Bunny Meet and Greet, where kids (and kids at heart) snapped photos with our friendly rabbit pals. Excitement grew as we introduced our adorable new lambs, bringing smiles and plenty of "awws" from the crowd. To keep everyone refreshed, we poured up delicious Tractor Beverages throughout the day.

April 22, 2025 Denver, CO
this is a private event
Black Cat Farms

In partnership with Mad Ag, the Mad Farmer Tour stopped by to hang out with Michelin Green Star award winning chef, Eric Skokan, at his farm to table concept, Black Cat Farms. Just north of Boulder, Tractor employees and families joined up with Mad Ag executive suite members, local journalists, and friends of the brand to get their hands dirty planting raspberries and strawberries. Our very own Brittany Hardcastle, along with her husband and their daughter, Lacy, kept the vibes high with live music during a 2.5 hour happy hour that, well, extended a bit late! Post event, conversation in the barn were filled with shared passions and exciting opportunities with Mad Ag and their partners in the future.

April 30, 2025 Louisville, CO
this is a public event
Biscuit Belly Sampling

We kicked off the weekend with a visit to our valued local partners at Biscuit Belly, hosting a lively sampling event at their Louisville location that introduced guests to our signature Tractor flavors and built excitement for the main event.

May 1, 2025 Louisville, KY
this is a public event
Kentucky Derby

The Mad Farmer Tour made a memorable stop at one of the most iconic events in American culture: the Kentucky Derby.

We rolled into Churchill Downs with our Airstream, Dolores, stationed in a prime location just steps from the clubhouse entrance. Leaning into American heritage, we recreated the classic American Gothic painting as a backdrop, inviting Derby patrons to step in as the iconic subjects. A local professional photographer captured these moments, and guests were directed to our Instagram page to retrieve and share their photos.

Our kegerator was running strong all day, offering samples of eight Tractor flavor favorites to an enthusiastic crowd.

This Derby stop blended cultural relevance, community engagement, and strong brand visibility—making it one of our standout activations on the tour so far.

May 2, 2025 Louisville, KY
this is a public event
Kentucky Derby

The Mad Farmer Tour made a memorable stop at one of the most iconic events in American culture: the Kentucky Derby.

We rolled into Churchill Downs with our Airstream, Dolores, stationed in a prime location just steps from the clubhouse entrance. Leaning into American heritage, we recreated the classic American Gothic painting as a backdrop, inviting Derby patrons to step in as the iconic subjects. A local professional photographer captured these moments, and guests were directed to our Instagram page to retrieve and share their photos.

Our kegerator was running strong all day, offering samples of eight Tractor flavor favorites to an enthusiastic crowd.

This Derby stop blended cultural relevance, community engagement, and strong brand visibility—making it one of our standout activations on the tour so far.

May 3, 2025 Louisville, KY
this is a public event
Kentucky Derby

The Mad Farmer Tour made a memorable stop at one of the most iconic events in American culture: the Kentucky Derby.

We rolled into Churchill Downs with our Airstream, Dolores, stationed in a prime location just steps from the clubhouse entrance. Leaning into American heritage, we recreated the classic American Gothic painting as a backdrop, inviting Derby patrons to step in as the iconic subjects. A local professional photographer captured these moments, and guests were directed to our Instagram page to retrieve and share their photos.

Our kegerator was running strong all day, offering samples of eight Tractor flavor favorites to an enthusiastic crowd.

This Derby stop blended cultural relevance, community engagement, and strong brand visibility—making it one of our standout activations on the tour so far.

May 8, 2025 Marengo, IL
this is a private event
Nichols Farm and Orchards

We visited a local organic apple orchard to purchase produce to giveaway at future events!

May 10, 2025 Chicago, IL
this is a public event
Jardín de las Rosas

On Saturday May 10th we made our way over to the westside of Chicago to the Jardin de las Rosas in Humboldt Park. In partnership with our Co Op member and local hero ,Jahmal Cole, we identified two women that have lifted their community by bringing in an “urban garden” and we granted each $5,000.

Jardin de las Rosas is a community garden that used to be a vacant lot and a hub for crime. Patty Carillo and her husband Hugo had enough and took the lot over. The garden has transformed the makeup of the block and now acts as the community hub, growing veggies, flowers and seasonal fruits. We also invited in Diane Hodges, a community gardener from the southside who did the same thing with her garden, Paradise on Merrill. The final piece of the activation was a partnership with the Urban Grower’s Collective to pay for the groceries in the neighborhood through a co branded voucher system. A truly special day!

May 11, 2025 Chicago, IL
this is a public event
Tubby Todd Playdate

On Saturday May 10th we popped up at Maggie Daley Park in the heart of Downtown Chicago to activate with our friends at Tubby Todd Bath Co. We were part of a purposeful group of brands that activated including : Once upon a Farm, Bee Keepers Naturals and Primal Kitchens.

The crowd was huge, as over 1,000 families attended. We went through 30 gallons of product in 2 hours as we sampled over 1,000 people. We had organic apples from Nichols Farms, which we were able to highlight on our Mad Farmer Wall.

May 12, 2025 Chicago, IL
this is a public event
Potbelly Sampling at the Loop
May 13, 2025 Chicago, IL
this is a public event
Potbelly Sampling in Wrigleyville
Joint Event
May 17, 2025 Chicago, IL
this is a public event
National Restaurant Association Show

The Big Kahuna! We rolled into the NRA show ready to bring our Mad Farmer flair to the foodservice world. We had an awesome time connecting folks to the "Why" behind what we are doing here at Tractor!

Joint Event
May 18, 2025 Chicago, IL
this is a public event
National Restaurant Association Show

The Big Kahuna! We rolled into the NRA show ready to bring our Mad Farmer flair to the foodservice world. We had an awesome time connecting folks to the "Why" behind what we are doing here at Tractor!

May 19, 2025 Chicago, IL
this is a public event
National Restaurant Association Show

The Big Kahuna! We rolled into the NRA show ready to bring our Mad Farmer flair to the foodservice world. We had an awesome time connecting folks to the "Why" behind what we are doing here at Tractor!

May 20, 2025 Chicago, IL
this is a public event
National Restaurant Association Show

The Big Kahuna! We rolled into the NRA show ready to bring our Mad Farmer flair to the foodservice world. We had an awesome time connecting folks to the "Why" behind what we are doing here at Tractor!

May 23, 2025 Acton, CA
this is a public event
Bloom Ranch

RISE is a program training young men and women from South LA on how to become farmers. They are partnered with Bloom Ranch in Acton, CA, where we will be visiting and hosting an event with in July when the tour stops in Southern California.

As part of our ongoing partnership with them, we provided beverages and had Tiffeny on the ground to bring energy and life to the event.

May 24, 2025 Chicago, IL
this is a public event
Urban Growers Collective

On our way out of Chicago, we made one more stop at the Urban Growers Collective. They are a farm based in the middle of Chicago, and their mission is to cultivate nourishing environments through creativity that also supports health, economic development and wellness.

May 28, 2025 Cincinatti, OH
this is a private event
Turner Organic Farm

We made a stop at Turner Organic Farm to spend some time with their team and learn more about what it takes to run an Organic Farm, while showing people what is possible. Turner Farm is located right outside of Cincinnati and is a community hub that not only grows organic, they have a farm store that is open daily, and a teaching kitchen where they showcase and educate how to work with nutritious ingredients. In addition to growing organic produce, they have a livestock team that is supporting the soil health by implementing rotational grazing and producing responsibly raised meat and poultry.

The man that runs the farm, Robert Edmisson, is also a major community connector and helped us identify key areas where we can show up to reach the greater Cincinnati community. We finished off the day by hosting a farm dinner with the Turner Farm team, where we connected and shared the Haymaker story.

June 2, 2025 Charlotte, NC
this is a private event
Premier Inc. Sampling

To help kick of our partnership with Premier Inc., we pulled up to sling samples of our delicious organic beverages. Dolores, as always, stole the show with folks stopping to take pictures on their way in the office!

June 3, 2025 Fairview, NC
this is a public event
Share Market at Root Cause Farm

Pulled up to Root Causes Share Market in Fairview NC. This is a free farmers market, serving their community by providing fresh whole foods to families experiencing food insecurity. Farmer, Jon McNair, took time to share with us that the farm is based solely on volunteers and himself - producing vegetables and fruits for their community. Since Hurricane Helene devastated the Asheville area of North Carolina, local towns are still working to recover. Root Cause is making sure no one goes hungry - because food is a fundamental human right.

As we set up, cars piled into the grassy lot and a line formed. A bell was rang and people went one by one to receive their share of food for the week.

To supplement produce on the off seasons, they pair with an organization saving food from going to waste at super markets.

Since the Hurricane many communities have been left with contaminated water, therefore they paired with a non-profit to provide free at home water test kits.

In addition to the Share Markets efforts, fellow community members brought baked goods and tasty treats to share. Kids ran around playing on the grounds as parents caught up with one another. Root Cause has created much more than just a farm but a third space for people to connect.

Community members shared with us their stories during Helene and how it has impacted their homes, livelihoods, and family members.

We were there with open arms and ears to provide them a sense of normalcy, leaving with drinks in hands and seeds in pockets!

With honor of the safe environment that Root Cause has created no images of the community members were captured but purely the volunteers and the land.

June 4, 2025 Asheville, NC
this is a public event
No Place Like Home

A note from our Drivers: "Food is grown a lot more spaces than just contained and monitored plots of land but in the wild. With No Taste Like Home, Elliot and I set off on a Foraging Tour to explore what Asheville has to offer!

The group consisted of people of all walks of life, we were each given a basket and a mission to nibble responsibly on plants and trees alike. Kat and Steven guided us through the woods pointing out different edible plants as we went. We each got to collect a different edible, gathering it into our basket awaiting cooking time!

We took time acknowledging poisoning ivy, making participants aware of its hairy vine and leaves of three. Kat explained that poison ivy is usually only found where wild meets disturbed and is there to protect the wild from human activity. Many of the plants meanings and properties are derived from elders and indigenous folk. Much like growing organic and sustainably our practices go back to the roots.

Winding down on the tour we poured out our baskets onto a table and took inventory of our findings! Kat began the camp stove to make us a stir fry. We all discussed our favorite flavor (and our least lol).

No Taste Like Home is a reminder to look at what you already have and how we can utilize it. There are flavors all around us! We left with full belly’s and their team left with Tractor bevvies!"

Wednesday, 4 June Tryon, NC
this is a public event
Tryon Equestrian Center

What a fun weekend to celebrate one of our pour partners. The trailer was set up at the front entrance, perfect stop to grab a cold drink in between horse shows. We watched as horses walked past us and families came to cool off by the quad.

Directed lots of people into the general store for a “snow-plow”.

The second day was Saturday Night Lights, equipped with fellow vendors, pony rides, and music. Had many riders bringing drinks back to the barn for more to enjoy!

June 7, 2025 Tryon, NC
this is a public event
Tryon Equestrian Center

What a fun weekend to celebrate one of our pour partners. The trailer was set up at the front entrance, perfect stop to grab a cold drink in between horse shows. We watched as horses walked past us and families came to cool off by the quad.

Directed lots of people into the general store for a “snow-plow”.

The second day was Saturday Night Lights, equipped with fellow vendors, pony rides, and music. Had many riders bringing drinks back to the barn for more to enjoy!

June 13, 2025 Berryville, AR
this is a public event
39th Annual Berryville Ice Cream

Rolled up to Berryville, Arkansas to support Evergreen Pasture and Provisions in their towns Annual Ice Cream Social!

The ice cream social consisted of bounce houses, local vendors, and of course ice cream! We handed out drinks to the community and welcomed people into Evergreen. Many people from Berryville had heard of Evergreen but never had the chance to explore it until now! Evergreen offers produce and goods all sourced within 50 miles of the store location. The owners, Henry and Kyilee, run a ranch of their own providing beef and poultry for the community. We had 5 sample kits raffled off during the ice cream social! It was free to enter, driving lots of traffic and business into Evergreen.

June 14, 2025 Berryville, AR
this is a public event
39th Annual Berryville Ice Cream
June 17, 2025 Houston, TX
this is a public event
3rd Ward Community Garden
Joint Event
June 18, 2025 Houston, TX
this is a public event
TSU Community Farm
Joint Event
June 20, 2025 Austin, Texas
this is a public event
Tractor Beam Launch Party

Join us at the Festival Beach Food Forest, a fence-free, edible oasis in downtown Austin, for an evening that’s equal parts garden party, future forum, and flavor-packed celebration of what’s possible.

The Garden Party 2525 marks the official launch of Tractor Beam, our new soil-inspired literary platform reimagining bold, regenerative futures through fiction, art, and radical imagination. Our summer issue, aptly themed “The Garden,” celebrates the community’s most creative, hopeful and earth-loving ideas.

Joint Event
June 25, 2025 Dallas, TX
this is a public event
Potbelly Sampling
June 26, 2025 Dallas, TX
this is a public event
Potbelly Sampling
July 7, 2025 Holtville, CA
this is a public event
Centinela Organic Agave
July 9, 2025 Imperial Valley, CA
this is a public event
Jack Bros.
July 10, 2025 San Diego, CA
this is a public event
Plant Power Sampling
July 14, 2025 Newport Beach, CA
this is a private event
Chipotle HQ Sampling
July 21, 2025 Acton, CA
this is a public event
Bloom Ranch
July 31, 2025 Ojai, CA
this is a public event
Mad Ag Journal Launch
Wednesday, 16 April Denver, Co
this is a public event
Black Cat Farms

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

Joint Event
Wednesday, 16 April Denver, Co
this is a public event
Black Cat Farms

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

Joint Event
Wednesday, 16 April Denver, Co
this is a private event
Black Cat Farms

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us. The Organic Impact Tracker doesn’t just

Wednesday, 16 April Denver, Co
this is a private event
Colorado Christian

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us. The Organic Impact Tracker doesn’t just

Wednesday, 16 April Denver, Co
this is a public event
Black Cat Farms

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

Joint Event
Wednesday, 16 April Denver, Co
this is a public event
Black Cat Farms

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

Joint Event
Wednesday, 16 April Denver, Co
this is a private event
Black Cat Farms

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us. The Organic Impact Tracker doesn’t just

Wednesday, 16 April Denver, Co
this is a private event
Colorado Christian

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us. The Organic Impact Tracker doesn’t just

Wednesday, 16 April Denver, Co
this is a public event
Black Cat Farms

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

Joint Event
Wednesday, 16 April Denver, Co
this is a public event
Black Cat Farms

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

Joint Event
Wednesday, 16 April Denver, Co
this is a private event
Black Cat Farms

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us. The Organic Impact Tracker doesn’t just

Wednesday, 16 April Denver, Co
this is a private event
Colorado Christian

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.

The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us. The Organic Impact Tracker doesn’t just

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june 21, 2025
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