MAD FARMER TOUR 2026 DATES

Check out our tour schedule and stops below. Hover over a date to see more details about each location. Here you’ll find everything you need to know.
ARCHIVE 2025
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April 9, 2025 Ojai, CA
this is a private event
Poco Farm Kick Off

we kicked off the Mad Farmer Tour with a heartfelt celebration honoring our very own Mad Farmer, Grace Malloy. Designed as the culminating moment of our brand and sales unity session, the event brought together both our internal team and the greater Ojai community to ignite excitement and shared purpose for the journey ahead. A moving land dedication by Chumash elder Julie Tumamait-Stenslie grounded the day in local heritage, while the irresistible aroma of pizzas crafted by Darrel Smith lingered in the air. Local musician Beau Red set the tone with a soundtrack that echoed across the farm as the sun dipped low. It was a beautiful, energizing start to the tour—rooted in the Founder’s Intent

April 15, 2025 Denver, CO
this is a public event
DOT Innovation Show

As part of the Mad Farmer Tour, we brought the energy and spirit of the farm straight into the DOT Innovation Food Show. By staying true to our roots and showcasing the founder's original intent, we were able to stand out in a meaningful way. Through storytelling and moments captured from our kickoff, we created a space that felt both authentic and alive—highlighting not just our products, but the purpose and passion behind them.

April 16, 2025 Denver, CO
this is a public event
DOT Innovation Show

As part of the Mad Farmer Tour, we brought the energy and spirit of the farm straight into the DOT Innovation Food Show. By staying true to our roots and showcasing the founder's original intent, we were able to stand out in a meaningful way. Through storytelling and moments captured from our kickoff, we created a space that felt both authentic and alive—highlighting not just our products, but the purpose and passion behind them.

Joint Event
Wednesday, 16 April Denver, CO
this is a community event
DOT Innovations

As part of the Mad Farmer Tour, we brought the energy and spirit of the farm straight into the DOT Innovation Food Show. By staying true to our roots and showcasing the founder's original intent, we were able to stand out in a meaningful way. Through storytelling and moments captured from our kickoff, we created a space that felt both authentic and alive—highlighting not just our products, but the purpose and passion behind them.

Joint Event
April 19, 2025 Denver, CO
this is a private event
The Urban Farm Spring Fling

We brought the Mad Farmer energy to the heart of Denver with a special stop at the Urban Farm! Families and farm-lovers of all ages joined us for a day packed with springtime fun. Guests explored the farm on an Egg Hunt, searching designated areas for colorful eggs to turn in for free prizes. The day got even sweeter with a Bunny Meet and Greet, where kids (and kids at heart) snapped photos with our friendly rabbit pals. Excitement grew as we introduced our adorable new lambs, bringing smiles and plenty of "awws" from the crowd. To keep everyone refreshed, we poured up delicious Tractor Beverages throughout the day.

April 22, 2025 Denver, CO
this is a private event
Black Cat Farms

In partnership with Mad Ag, the Mad Farmer Tour stopped by to hang out with Michelin Green Star award winning chef, Eric Skokan, at his farm to table concept, Black Cat Farms. Just north of Boulder, Tractor employees and families joined up with Mad Ag executive suite members, local journalists, and friends of the brand to get their hands dirty planting raspberries and strawberries. Our very own Brittany Hardcastle, along with her husband and their daughter, Lacy, kept the vibes high with live music during a 2.5 hour happy hour that, well, extended a bit late! Post event, conversation in the barn were filled with shared passions and exciting opportunities with Mad Ag and their partners in the future.

April 30, 2025 Louisville, CO
this is a public event
Biscuit Belly Sampling

We kicked off the weekend with a visit to our valued local partners at Biscuit Belly, hosting a lively sampling event at their Louisville location that introduced guests to our signature Tractor flavors and built excitement for the main event.

May 1, 2026 Louisville, KY
this is a public event
Kentucky Derby

Dolores made her way to Louisville, KY for the 152nd Kentucky Derby! We welcomed in thousands of patrons to the trailer to enjoy samples.

May 2, 2026 Louisville, KY
this is a public event
Kentucky Derby

Dolores made her way to Louisville, KY for the 152nd Kentucky Derby! We welcomed in thousands of patrons to the trailer to enjoy samples.

May 6, 2026 Chicago, IL
this is a private event
Potbelly Samplings

We popped up at two Potbelly locations in Chicago giving out samples, cookies, and testing out our new pitchers!

May 7, 2026 Chicago, IL
this is a private event
Potbelly Samplings

We popped up at two Potbelly locations in Chicago giving out samples, cookies, and testing out our new pitchers!

May 16, 2026 Chicago, IL
this is a private event
National Restaurant Association Show

Dolores rolled into the 2026 National Restaurant Association Show and felt right at home.

Parked inside one of our biggest and boldest booths yet, she brought the farmhouse feel to the show floor. Guests bounced between bars sipping Haymakers, Refreshes, sodas, frozen drinks, and happy hour cocktails. Root beer floats were flowing and the booth stayed packed from open to close.

From first pour to breakdown, the weekend was full of big energy, familiar faces, and new connections across foodservice.

May 17, 2026 Chicago, IL
this is a private event
National Restaurant Association Show

Dolores rolled into the 2026 National Restaurant Association Show and felt right at home.

Parked inside one of our biggest and boldest booths yet, she brought the farmhouse feel to the show floor. Guests bounced between bars sipping Haymakers, Refreshes, sodas, frozen drinks, and happy hour cocktails. Root beer floats were flowing and the booth stayed packed from open to close.

From first pour to breakdown, the weekend was full of big energy, familiar faces, and new connections across foodservice.

May 18, 2026 Chicago, IL
this is a private event
National Restaurant Association Show

Dolores rolled into the 2026 National Restaurant Association Show and felt right at home.

Parked inside one of our biggest and boldest booths yet, she brought the farmhouse feel to the show floor. Guests bounced between bars sipping Haymakers, Refreshes, sodas, frozen drinks, and happy hour cocktails. Root beer floats were flowing and the booth stayed packed from open to close.

From first pour to breakdown, the weekend was full of big energy, familiar faces, and new connections across foodservice.

May 19, 2026 Chicago, IL
this is a private event
National Restaurant Association Show

Dolores rolled into the 2026 National Restaurant Association Show and felt right at home.

Parked inside one of our biggest and boldest booths yet, she brought the farmhouse feel to the show floor. Guests bounced between bars sipping Haymakers, Refreshes, sodas, frozen drinks, and happy hour cocktails. Root beer floats were flowing and the booth stayed packed from open to close.

From first pour to breakdown, the weekend was full of big energy, familiar faces, and new connections across foodservice.

May 21, 2026 Chicago, IL
this is a public event
Paradise on Merril

The Mad Farmer Tour kept the party going in Chicago as we launched our Mad Farmer Profile series in the South Shore neighborhood. Paradise on Merrill holds a special place in our hearts and Ms. Dianne Hodges is one of the most inspiring people we have ever met

May 30, 2026 Ojai, CA
this is a public event
The Farmer and the Cook
May 31, 2026 Ojai, CA
this is a public event
The Highly Unlikely
June 5, 2025 Paramount, CA
this is a public event
Sprouts Grand Opening

Join us in Paramount, CA at the grand opening of the newest Sprouts Farmers Market. We will be pouring Haymakers and sharing more about the Tractor brand from 6:30 am - 12 pm.

15121 Paramount Blvd, Paramount, CA 90723

June 6, 2025 Paramount, CA
this is a public event
Sprouts Grand Opening

Join us in Paramount, CA at the grand opening of the newest Sprouts Farmers Market. We will be pouring Haymakers and sharing more about the Tractor brand from 10 am - 2 pm.

15121 Paramount Blvd, Paramount, CA 90723

June 7, 2025 Paramount, CA
this is a public event
Sprouts Grand Opening

Join us in Paramount, CA at the grand opening of the newest Sprouts Farmers Market. We will there bring and early, pouring samples and sharing more about the Tractor brand from 11 am - 3 pm.

15121 Paramount Blvd, Paramount, CA 90723

June 10, 2026 Encinitas, CA
this is a private event
Fox Point Farms

Welcome dinner for the Mad Farmer Tour with Fox Point Farms residents.

Join Event
June 11, 2026 Encinitas, CA
this is a public event
Mad Farmer Profile Screening

Join us for a night celebrating Encinitas' very own Mad Farmers at Fox Point Farms. Groove, view, and enjoy a thoughtful discussion. Sit down for Tractor Beverage Co.'s mini docuseries about Fox Point Farms and business, followed by a discussion with founder/CEO Brian Grover.

Join Event
June 12, 2025 Encinitas, CA
this is a public event
Sunset Sessions at Fox Point Farms

Join us Friday evening for Sunset Sessions at Fox Point Farms: a golden-hour gathering on the Lawn as the light dips behind the farm. Expect live music, easygoing fun, great drinks, and plenty of space to relax and connect, whether you’re coming with friends, family, or just yourself.

Join Event
June 13, 2025 Encinitas, CA
this is a public event
Tractor by Tractor and Mad Farmer Flow

A day of tractor rides sponsored by Tractor Beverage followed by Mad Farmer Flow. Connect with your Mad Farmer side and embody the values of soil and soul through yoga. This 1-hour long Vinyasa class is free, first come first serve, and sponsored by Tractor. Get in touch with Tractor's work to promote organic farming and farmers' bold work.

June 14, 2026 Encinitas, CA
this is a public event
Mad Farmer Sound Bath

Mad Farmers are the passionate people challenging how things are done in our food system. Tractor is celebrating these people through community events that connect you to Fox Point Farms.

Relax to varying sounds through different frequencies and tones to help promote ease and clarity in this free, first come first serve, 1-hour sound bath sponsored by Tractor. Sip on a Tractor beverage after class.

Join Event
June 16, 2026 La Holla, CA
this is a public event
Ike's Pop-Up Sampling

The Mad Farmer Tour is popping up at Ike's Sandwiches in La Jolla from 11 am - 2 pm. We will be sampling our Haymaker drinks and handing out swag!

8657 Villa La Jolla Dr #101, La Jolla, CA 92037

Join Event
June 17, 2026 Poway, CA
this is a public event
Ike's Pop-Up Sampling

The Mad Farmer Tour is popping up at Ike's Sandwiches in Poway from 11 am - 2 pm. We will be sampling our Haymaker drinks and handing out swag!

14827 Pomerado Rd, Poway, CA 92064

Joint Event
June 20, 2026 Encinitas, CA
this is a public event
EUSD Farm Lab

It doesn’t get much better than feeding kids nutritious food grown just down the road. EUSD Farm Lab is a model for what’s possible when a community invests in the health and education of its young people. Join us as we support and celebrate our friends at the Farm Lab!

June 24, 2026 Marina del Rey, CA
this is a public event
Ike's Pop-Up Sampling Text
June 25, 2026 Marina del Rey, CA
this is a public event
Ike's Pop-Up Sampling Text
June 27, 2025 Malibu, CA
this is a public event
Queen of the Point
June 28, 2026 Malibu, CA
this is a public event
Queen of the Point
July 8, 2026 Los Angeles, CA
this is a private event
Tea @ Shiloh
Join Event
July 9, 2026 Los Angeles, CA
this is a community event
#PROGRAM with Leven Kali

Join us at the Culver Stairs for a workout and volunteer gardening at Stoneview Nature Center

Join Event
July 11, 2026 Denver, CO
this is a community event
CrossCurrents Music Festival
July 13, 2026 Newport Beach, CA
this is a private event
Chipotle Anniversary
July 17, 2026 Helmville, CA
this is a private event
Enso Village Partner Kick Off
July 18, 2026 Brooklyn, NY
this is a community event
Smorgasburg Sampling

Find us at Smorgasburg Williamsburg sampling our Organic Haymakers and hanging out with our friends from Queen County Farm

July 23, 2026 Denver, CO
this is a community event
The Big Eat Denver

Join Tractor at Denver's annual food festival celebrating the region’s vibrant and dynamic independent food & beverage community.

July 24, 2025 Phoenix, AZ
this is a public event
Sprouts Grand Opening

Join us in Phoenix, AZ at the grand opening of the newest Sprouts Farmers Market. We will there bring and early, pouring samples and sharing more about the Tractor brand from 6:45 am - 12 pm.

20650 N. 56th Street
Phoenix, AZ 85054

July 25, 2025 Phoenix, AZ
this is a public event
Sprouts Grand Opening

Join us in Phoenix, AZ at the grand opening of the newest Sprouts Farmers Market. We will there bring and early, pouring samples and sharing more about the Tractor brand from 10 am - 2 pm.

20650 N. 56th Street
Phoenix, AZ 85054

July 26, 2026 Phoenix, AZ
this is a public event
Sprouts Grand Opening

Join us in Phoenix, AZ at the grand opening of the newest Sprouts Farmers Market. We will there bring and early, pouring samples and sharing more about the Tractor brand from 11 am - 3 pm.

20650 N. 56th Street
Phoenix, AZ 85054

July 30, 2026 Denver, CO
this is a private event
Tractor HQ Visit
July 31, 2026 Denver, CO
this is a public event
The Urban Farm
August 1, 2026 Phoenix, AZ
this is a public event
Sprouts x Tractor
July 2, 2026 Phoenix, AZ
this is a public event
Sprouts x Tractor
August 7, 2026 Nashville, TN
this is a private event
Sproutscon
Join Event
August 8, 2026 Nashville, TN
this is a private event
Sproutscon
August 9, 2026 Nashville, TN
this is a private event
Sproutscon
Join Event
August 20, 2026 Queens, NY
this is a public event
Forest Hills Stadium
August 21, 2026 Queens, NY
this is a public event
Forest Hills Stadium
August 22, 2026 Queens, NY
this is a public event
Forest Hills Stadium
August 28, 2026 Sewell, NJ
this is a public event
Sprouts x Tractor
August 29, 2026 Sewell, NJ
this is a public event
Sprouts x Tractor
August 30 Sewell, NJ
this is a public event
Sprouts x Tractor
September 4, 2026 Hudson Valley, NY
this is a public event
Sprouts x Tractor
September 5, 2026 Hudson Valley, NY
this is a public event
Sprouts x Tractor
September 6, 2026 Hudson Valley, NY
this is a public event
Sprouts x Tractor
September 18, 2026 Queens, NY
this is a private event
Forest Hills Stadium
September 20 East Windsor, NJ
this is a public event
Sprouts x Tractor
September 24, 2026 Virginia Beach
this is a private event
Farm Aid Farm Tours
September 26, 2026 Virginia Beach, VA
this is a public event
Farm Aid
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