GROWING AN ORGANIC WORLD, ONE DRINK AT A TIME
We know small things add up to become something bigger. That’s why we created the Organic Impact Tracker—to show why something as small as pouring organic in your cup can change the world. Want to see how we do it?
DOING GOOD IS AS SIMPLE AS WHAT YOU DRINK
Organic is more than a label.
Organic means nothing artificial. Only the good stuff. It also means you skip synthetic pesticides like Glyphosate, which we test for in all our drinks. If it puts farms and communities at risk, it’s not in the mix.
MEASURING WHAT MATTERS
It starts with healthy soil.
Worldwide, 2.9 million tons of synthetic pesticides are applied over agricultural land each year.
Food and Agricultural Organization of the United Nations: FAOSTAT, 2020. https://www.fao.org/faostat/en/#data/R
In 2022, Tractor kept 25.8 tons of synthetic pesticides out of our food system.
This helped create 3,274 acres of land that’s biodiverse and free from synthetic pesticides.
Making progress from the ground up.
DOING GOOD TAKES ALL OF US
Since 2020, we’ve prevented 46.6 tons of synthetic pesticides from entering our food system. In 2023, our goal is 34.5 tons.
Our Goal
In 2022, Tractor kept 25.8 tons of synthetic pesticides out of our food system.
ORGANIC CULTIVATES TRANSPARENCY
Some of our flavor heavy-hitters put in work avoiding synthetic pesticides in 2022.
MANGO
UNSWEET TEA
LEMONADE
BERRY PATCH
Like what you see? Come taste the goodness.
ORGANIC BELIEVES IN A BETTER WAY
Choosing organic means avoiding synthetic pesticides, but what else?
It means improving farming practices and farmers’ health—and doing what’s good for our environment. Take a peek at the numbers. The Organic Impact Tracker looks at 5 key metrics:
Synthetic Pesticides
Measured in tons.
Carbon Emissions Avoided
Measured in tons.
Improved Soil HealthMeasured in acres.
Organic Land Supported
Measured in acres.
Water SavedMeasured in gallons.
DELICIOUSNESS BY TRACTOR. DATA BY EXPERTS.
Tractor developed the Organic Impact Tracker in partnership with HowGood and Dr. Stephanie Bledsoe to show why organic matters.
ORGANIC STARTS WITH SIMPLE CHOICES
Partnering with Tractor means making organic accessible and possible.
TRACTOR + CHIPOTLE = REAL INGREDIENTS, REAL PROGRESS
Since 2020, Chipotle has partnered with Tractor to pour real drinks that serve a purpose. Beyond pouring certified Organic drinks, Chipotle donates 5% of profits from Tractor Beverage sales to support farmers.
“Adding Tractor Beverage Co. products and introducing Beverages with Integrity several years ago was a notable evolution for the Chipotle menu. Our fans can enjoy delicious, certified organic drinks made with real ingredients while supporting the farming community.”
— Chris Brandt, Chief Marketing Officer, Chipotle
TRACTOR + PLNT BURGER = PLANTING ROOTS FOR CHANGE
“The Organic Impact Tracker is a phenomenal way to connect consumers to the power of their dietary choices and quantify the positive systemic changes that conscious, organic choices have. PLNT Burger is thrilled to be partnering with Tractor to empower people to be agents of change, and ‘drink the change’ they wish to see in the world.”
TAKE A SUSTAINABLE STEP FORWARD
We’re committed to doing what’s best for our planet, communities, and health one sip at a time.
Join us as we increase organic farmland, keep our soil healthy for generations, and give the boot to synthetic pesticides. We’re just getting started.