Growing an organic world, one drink at a time

We know small things add up to become something bigger. That’s why we created the Organic Impact Tracker—to show why something as small as pouring organic in your cup can change the world. Want to see how we do it?

Doing good is as simple as what you drink

Close up of the mango drink held in front of a flatbed truck bed as a person lifts a crate of lemons off of it.
Organic is more than a label.

Organic means nothing artificial. Only the good stuff. It also means you skip synthetic pesticides like Glyphosate, which we test for in all our drinks. If it puts farms and communities at risk, it’s not in the mix.

FAQs About Organic Farming

Measuring What Matters

It starts with healthy soil.

Worldwide, 2.9 million tons of synthetic pesticides are applied over agricultural land each year.

Food and Agricultural Organization of the United Nations: FAOSTAT, 2020. https://www.fao.org/faostat/en/#data/RP

In 2022, Tractor kept 19.2 tons of synthetic pesticides out of our food system.

This helped create 50.3 acres of land that’s biodiverse and free from synthetic pesticides.

Making progress from the ground up.

Doing Good Takes All of Us

Since 2020, we've prevented 35 tons of synthetic pesticides from entering our food system. In 2023, our goal is 25.6 tons.

3.4
2020
12.4
2021
19.2
2022
25.6
2023
Our Goal

Join our organic revolution. We’re on a mission to eliminate 1,034 tons of synthetic pesticides from our food system by 2033.

1034 Tons

Change starts with awareness.

Tractor surveyed 1,093 people across the U.S. to get their take on choosing organic.

See what people are saying about organic
63%
are concerned about synthetic pesticides in the food supply.
50%
believe that organic products are safer.

Organic cultivates transparency

A woman in a green shirt is smiling and looking at a lemon she is holding next to a lemon tree.

Some of our flavor heavy-hitters put in work avoiding synthetic pesticides in 2022.

Mango
Photo of a mango drink
See the metrics
Unsweet
Tea
Photo of an unsweet tea drink
See the metrics
Lemonade
Photo of a lemonade drink
See the metrics
BerryPatch
Photo of a mango drink
See the metrics
Close up of the Mango drink ingredients. Mangoes, lemons, and apricots in the sun.

Mango

Subtropical paradise, strewn with apricot and lemon. One sip and one sip alone bursts with cultivated flavor, untangled by pure mango ripeness.

  • 1.2 tons of synthetic pesticides avoided.
  • 0.7 acres of organic land supported.
  • 4.2 tons of carbon emissions avoided.
  • 44.8 gallons of water saved.
  • 0.7 acres of improved soil health.
  • All metrics based on volume output in 2022.

Up next
Unsweet Tea
Like what you see? Come taste the goodness.
Find a drink near you
Close up of the Unsweet Tea drink ingredients. Brightly lit, loose, dry black tea and green leaves.

Unsweet Tea

Dark, bold and full-bodied, our aromatic black tea is refreshment in its purest, most natural form.

  • 0.1 tons of synthetic pesticides avoided.
  • 1.4 acres of organic land supported.
  • 0.3 tons of carbon emissions avoided.
  • 67.6 gallons of water saved.
  • 1.4 acres of improved soil health.
  • All metrics based on volume output in 2022.

Up next
Lemonade
Like what you see? Come taste the goodness.
Find a drink near you
Close up of the Berry Patch drink ingredients. Apples, pomegranates, strawberries, cherries, black currants, and cinnamon in the sun.

Berry Patch

The orchard breaks bread with the garden in a harvest of apples, pomegranates, strawberries, cherries and black currants accented with ambrosial spices.

  • 4.4 tons of synthetic pesticides avoided.
  • 5.8 acres of organic land supported.
  • 203.1 tons of carbon emissions avoided.
  • 381.6 gallons of water saved.
  • 5.8 acres of improved soil health.
  • All metrics based on volume output in 2022.

Up next
Mango
Like what you see? Come taste the goodness.
Find a drink near you
Close up of the Lemonade drink ingredients. Lemons, turmeric, ginger, and sugarcane in the sun.

Lemonade

Juicy, ripe lemons, a dash of vibrant turmeric and perfectly proportioned all-natural sugarcane. Our proprietary recipe for liquid sunshine.

  • 4.0 tons of synthetic pesticides avoided.
  • 5.3 acres of organic land supported.
  • 44.2 tons of carbon emissions avoided.
  • 284.3 gallons of water saved.
  • 5.3 acres of improved soil health.
  • All metrics based on volume output in 2022.

Up next
Berry Patch
Like what you see? Come taste the goodness.
Find a drink near you

Organic believes in a better way

Choosing organic means avoiding synthetic pesticides, but what else?

It means improving farming practices and farmers’ health—and doing what’s good for our environment. Take a peek at the numbers. The Organic Impact Tracker looks at 5 key metrics:

  • Synthetic Pesticides Avoided

    Measured in tons.

  • Organic Land Supported

    Measured in acres.

  • Carbon Emissions Avoided

    Measured in tons.

  • Water Saved

    Measured in gallons.

  • Improved Soil Health

    Measured in acres.

Deliciousness by Tractor. Data by experts.

Tractor developed the Organic Impact Tracker in partnership with HowGood and Dr. Stephanie Bledsoe to show why organic matters.

Dive deeper into our metrics, methodology, and partners

Organic starts with simple choices

Close up of a person holding oranges in the hem of their shirt and an orange in their right hand.
Partnering with Tractor means making organic accessible and possible.
Tractor + Chipotle = Real ingredients, real progress

Since 2020, Chipotle has partnered with Tractor to pour real drinks that serve a purpose. Beyond pouring certified Organic drinks, Chipotle donates 5% of profits from Tractor Beverage sales to support farmers.

“Adding Tractor Beverage Co. products and introducing Beverages with Integrity several years ago was a notable evolution for the Chipotle menu. Our fans can enjoy delicious, certified organic drinks made with real ingredients while supporting the farming community.”

— Chris Brandt, Chief Marketing Officer, Chipotle
Tractor + PLNT Burger = Planting roots for change

Since 2021, PLNT Burger has partnered with Tractor to complement their decadent plant-based burgers with organic drinks that bring joy to people and the planet.

“The Organic Impact Tracker is a phenomenal way to connect consumers to the power of their dietary choices and quantify the positive systemic changes that conscious, organic choices have. PLNT Burger is thrilled to be partnering with Tractor to empower people to be agents of change, and 'drink the change' they wish to see in the world.”

— Jonah Goldman, Co-founder and Director of Marketing, PLNT Burger

Take a sustainable step forward

A Black man on the left and a White woman on the right are sitting on the tailgate of a flatbed truck in an orchard leaning to pet a labradoodle standing with its front feet on the truck.
We’re committed to doing what’s best for our planet, communities, and health one sip at a time.

Join us as we increase organic farmland, keep our soil healthy for generations, and give the boot to synthetic pesticides. We're just getting started.

Let's work together