Growing an organic world, one drink at a time
We know small things add up to become something bigger. That’s why we created the Organic Impact Tracker—to show why something as small as pouring organic in your cup can change the world. Want to see how we do it?
Doing good is as simple as what you drink
Organic is more than a label.
Organic means nothing artificial. Only the good stuff. It also means you skip synthetic pesticides like Glyphosate, which we test for in all our drinks. If it puts farms and communities at risk, it’s not in the mix.
FAQs About Organic FarmingMeasuring What Matters
It starts with healthy soil.
Worldwide, 2.9 million tons of synthetic pesticides are applied over agricultural land each year.
Food and Agricultural Organization of the United Nations: FAOSTAT, 2020. https://www.fao.org/faostat/en/#data/RP
In 2022, Tractor kept 19.2 tons of synthetic pesticides out of our food system.
This helped create 50.3 acres of land that’s biodiverse and free from synthetic pesticides.
Making progress from the ground up.
Doing Good Takes All of Us
Since 2020, we've prevented 35 tons of synthetic pesticides from entering our food system. In 2023, our goal is 25.6 tons.
Our Goal
Join our organic revolution. We’re on a mission to eliminate 1,034 tons of synthetic pesticides from our food system by 2033.
1034 Tons
Change starts with awareness.
Tractor surveyed 1,093 people across the U.S. to get their take on choosing organic.
See what people are saying about organicOrganic cultivates transparency
Some of our flavor heavy-hitters put in work avoiding synthetic pesticides in 2022.
Mango
Unsweet
Tea
Lemonade
BerryPatch
Mango
Subtropical paradise, strewn with apricot and lemon. One sip and one sip alone bursts with cultivated flavor, untangled by pure mango ripeness.
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1.2 tons of synthetic pesticides avoided.
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0.7 acres of organic land supported.
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4.2 tons of carbon emissions avoided.
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44.8 gallons of water saved.
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0.7 acres of improved soil health.
All metrics based on volume output in 2022.
Like what you see? Come taste the goodness.
Find a drink near you
Unsweet Tea
Dark, bold and full-bodied, our aromatic black tea is refreshment in its purest, most natural form.
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0.1 tons of synthetic pesticides avoided.
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1.4 acres of organic land supported.
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0.3 tons of carbon emissions avoided.
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67.6 gallons of water saved.
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1.4 acres of improved soil health.
All metrics based on volume output in 2022.
Like what you see? Come taste the goodness.
Find a drink near you
Berry Patch
The orchard breaks bread with the garden in a harvest of apples, pomegranates, strawberries, cherries and black currants accented with ambrosial spices.
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4.4 tons of synthetic pesticides avoided.
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5.8 acres of organic land supported.
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203.1 tons of carbon emissions avoided.
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381.6 gallons of water saved.
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5.8 acres of improved soil health.
All metrics based on volume output in 2022.
Like what you see? Come taste the goodness.
Find a drink near you
Lemonade
Juicy, ripe lemons, a dash of vibrant turmeric and perfectly proportioned all-natural sugarcane. Our proprietary recipe for liquid sunshine.
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4.0 tons of synthetic pesticides avoided.
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5.3 acres of organic land supported.
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44.2 tons of carbon emissions avoided.
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284.3 gallons of water saved.
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5.3 acres of improved soil health.
All metrics based on volume output in 2022.
Like what you see? Come taste the goodness.
Find a drink near youOrganic believes in a better way
Choosing organic means avoiding synthetic pesticides, but what else?
It means improving farming practices and farmers’ health—and doing what’s good for our environment. Take a peek at the numbers. The Organic Impact Tracker looks at 5 key metrics:
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Synthetic Pesticides Avoided
Measured in tons.
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Organic Land Supported
Measured in acres.
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Carbon Emissions Avoided
Measured in tons.
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Water Saved
Measured in gallons.
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Improved Soil Health
Measured in acres.
Deliciousness by Tractor. Data by experts.
Tractor developed the Organic Impact Tracker in partnership with HowGood and Dr. Stephanie Bledsoe to show why organic matters.
Dive deeper into our metrics, methodology, and partnersOrganic starts with simple choices
Partnering with Tractor means making organic accessible and possible.
Tractor + Chipotle = Real ingredients, real progress
Since 2020, Chipotle has partnered with Tractor to pour real drinks that serve a purpose. Beyond pouring certified Organic drinks, Chipotle donates 5% of profits from Tractor Beverage sales to support farmers.
“Adding Tractor Beverage Co. products and introducing Beverages with Integrity several years ago was a notable evolution for the Chipotle menu. Our fans can enjoy delicious, certified organic drinks made with real ingredients while supporting the farming community.”
Tractor + PLNT Burger = Planting roots for change
Since 2021, PLNT Burger has partnered with Tractor to complement their decadent plant-based burgers with organic drinks that bring joy to people and the planet.
“The Organic Impact Tracker is a phenomenal way to connect consumers to the power of their dietary choices and quantify the positive systemic changes that conscious, organic choices have. PLNT Burger is thrilled to be partnering with Tractor to empower people to be agents of change, and 'drink the change' they wish to see in the world.”
Take a sustainable step forward
We’re committed to doing what’s best for our planet, communities, and health one sip at a time.
Join us as we increase organic farmland, keep our soil healthy for generations, and give the boot to synthetic pesticides. We're just getting started.
Let's work together