Measuring What Matters

It starts with healthy soil.

Farmers Play the Long Game.
So Does Change.

We developed the Organic Impact Tracker to measure the real-world impact of choosing organic over conventional in our beverages.

This isn’t a comparison; it’s an understanding of the difference our choices make, close to home.

Metrics We Track

1619 TONS

OF CARBON EMISSIONS AVOIDED IN 2024

HowGood calculates the CO2e emissions of each ingredient by analyzing greenhouse gases from on-farm activities.

227,000

GALLONS OF WATER SAVED IN 2024

HowGood assesses water footprint by analyzing green, blue, and gray water use, factoring in location, certifications, and growing practices.

4,597

ACRES OF ORGANIC LAND SUPPORTED IN 2024

HowGood calculates land use for organic ingredients using USDA and NASS yield data, factoring in Tractor’s sourcing and counting transitional acreage at 50%.

4,597 aCRES

OF IMPROVED SOIL HEALTH

This metric is an estimation of the amount of pesticides kept off the land and out of the food system by sourcing organic ingredients”

42 TONS

OF SYNTHETIC PESTICIDES AVOIDED IN 2024

This metric is an estimation of the amount of pesticides kept off the land and out of the food system by sourcing organic ingredients.

Good So Far

In 2024, we’ve prevented 42 tons of synthetic pesticides from entering our food system and we’re just getting started.

The Foundation: Healthy Soil.

Healthy soil is the bedrock of all we do. By choosing organic, we’re not simply avoiding synthetic pesticides; we’re fostering biodiversity, protecting water, and enriching the land.

Our partnership with HowGood allows us to quantify this impact, making sure every step forward is a step toward healthier ecosystems.

The Dirt On the data

With help from HowGood and Dr. Stephanie Bledsoe, we dig into what changes when we choose organic – to understand what’s working and what still needs work.

We test every batch for glyphosate—the most common synthetic pesticide—because we believe it doesn’t belong in what we drink. Not for us, not for the farmers who grow it, not for the soil that will outlast us all.

dive deeper into our metrics, methodology, and partners

ask hard Questions.
Demand Real Answers.

Farming isn’t static, and neither is our approach. Right now, organic is what we do, but we know the future must be regenerative – a system that goes beyond “doing less harm” and into actively improving. Organic is the start. It’s not just about what we keep out; it’s about what we put in. The work keeps going.