Calculate Your Impact

Our Methodology

for Growing a Better Food System

Measuring Success

The Organic Impact Tracker includes 5 key metrics.

In 2022, we partnered with HowGood and Dr. Stephanie Bledsoe to measure our impact. We’ve made good progress so far, but as we continue to pour Tractor and bring on more pouring partners, we’ll see the impact accelerate even more.

Build With
Sustainability Expert

HowGood is an independent research company with the world’s largest food product sustainability database.

Using HowGood’s industry-leading impact modeling methodology, and drawing data from 600+ third-party scientific and peer-reviewed studies, HowGood conducted a sustainability assessment for every ingredient in Tractor’s product portfolio to uncover the environmental and social impact of their products.

Explore the Sources

Select sources include the following:

  • Agrobiodiversity Index
  • Animal Welfare Institute
  • Aquaculture Stewardship Council
  • Bioversity International
  • Cosmos Organic
  • Demeter Certified Biodynamic
  • European Commission
  • Fair for Life
  • Fairtrade America
  • Global Animal Partnership (GAP)

Seafood Watch

  • USDA National Agricultural Statistics Service (NASS)
  • US Department of Labor
  • US Department of State
  • U.N. Food And Agriculture Organization (FAO)
  • USDA Organic
  • U.S. Food and Drug Administration
  • Global Animal Partnership (GAP)

Progress for Today And Tomorrow

Setting the Conventional Baseline

HowGood uses its impact modeling system to assess the conventional industry average agricultural impact of each ingredient in Tractor’s products. This baseline, based on conventional practices without certifications, covers all sustainability metrics to provide a full picture of environmental and social impacts.

https://drinktractor.com/wp-content/uploads/2025/05/organic-img3.png

Analyzing the Tractor Impact Differential

HowGood models the impact of Tractor’s organic sourcing and geographies, subtracting it from the conventional average while factoring in transformation losses across the food value chain.

See what else we’re tracking

Tractor is leveraging HowGood’s Latis platform alongside our 5 key Organic Impact Tracker metrics to gain deeper insights into various social and environmental impacts, including:

Quenching Your Curiosity

Why Organic and Non-GMO?

We strongly believe in removing chemicals from our food system and seek to align with others who believe in the same. Real organic ingredients, when used properly and thoughtfully, provide cleaner, bolder flavor without the side effects of using chemical agents. Tractor Beverage Company is the first and still only Certified Organic and Non-GMO full line beverage solution available for food service.

Why can’t I find Tractor at grocery or convenience stores?

Do you ever wonder what “organic” actually means? Certified Organic food is grown without most synthetic fertilizers and synthetic pesticides, sewage sludge, and GMOs or ionizing radiation often used in conventional farming. Organic farmers also implement other practices that promote soil health, biodiversity, water conservation, and a self-sustaining cycle of resources on the farm to achieve ecological harmony. Organic foods are also processed without artificial preservatives, colors, or flavors.
Choosing to eat organic benefits your body and the planet in a big way! At Tractor, we create Certified Organic, Non-GMO beverages that are free of synthetic pesticides, so they can be extra delicious.

Source: Tasiopoulou, Stavroula. “Results of the monitoring program of pesticide residues in organic food of plant origin in Lombardy (Italy).” U.S. National Library of Medicine, September 2007. https://pubmed.ncbi.nlm.nih.gov/17763041
What kind of drinks do you serve?

We strongly believe in removing chemicals from our food system and seek to align with others who believe in the same. Real organic ingredients, when used properly and thoughtfully, provide cleaner, bolder flavor without the side effects of using chemical agents. Tractor Beverage Company is the first and still only Certified Organic and Non-GMO full line beverage solution available for food service.

Source: Tasiopoulou, Stavroula. “Results of the monitoring program of pesticide residues in organic food of plant origin in Lombardy (Italy).” U.S. National Library of Medicine, September 2007. https://pubmed.ncbi.nlm.nih.gov/17763041
Do Tractor beverages contain sugar?

Do you ever wonder what “organic” actually means? Certified Organic food is grown without most synthetic fertilizers and synthetic pesticides, sewage sludge, and GMOs or ionizing radiation often used in conventional farming. Organic farmers also implement other practices that promote soil health, biodiversity, water conservation, and a self-sustaining cycle of resources on the farm to achieve ecological harmony. Organic foods are also processed without artificial preservatives, colors, or flavors.
Choosing to eat organic benefits your body and the planet in a big way! At Tractor, we create Certified Organic, Non-GMO beverages that are free of synthetic pesticides, so they can be extra delicious.

Where can I find Tractor?

We strongly believe in removing chemicals from our food system and seek to align with others who believe in the same. Real organic ingredients, when used properly and thoughtfully, provide cleaner, bolder flavor without the side effects of using chemical agents. Tractor Beverage Company is the first and still only Certified Organic and Non-GMO full line beverage solution available for food service.

Is Tractor kosher, gluten-free, plant-based, you-name-it?

Do you ever wonder what “organic” actually means? Certified Organic food is grown without most synthetic fertilizers and synthetic pesticides, sewage sludge, and GMOs or ionizing radiation often used in conventional farming. Organic farmers also implement other practices that promote soil health, biodiversity, water conservation, and a self-sustaining cycle of resources on the farm to achieve ecological harmony. Organic foods are also processed without artificial preservatives, colors, or flavors.
Choosing to eat organic benefits your body and the planet in a big way! At Tractor, we create Certified Organic, Non-GMO beverages that are free of synthetic pesticides, so they can be extra delicious.

Source: Tasiopoulou, Stavroula. “Results of the monitoring program of pesticide residues in organic food of plant origin in Lombardy (Italy).” U.S. National Library of Medicine, September 2007. https://pubmed.ncbi.nlm.nih.gov/17763041
What is organic farming?

We strongly believe in removing chemicals from our food system and seek to align with others who believe in the same. Real organic ingredients, when used properly and thoughtfully, provide cleaner, bolder flavor without the side effects of using chemical agents. Tractor Beverage Company is the first and still only Certified Organic and Non-GMO full line beverage solution available for food service.

What’s different about organic farming practices?

Do you ever wonder what “organic” actually means? Certified Organic food is grown without most synthetic fertilizers and synthetic pesticides, sewage sludge, and GMOs or ionizing radiation often used in conventional farming. Organic farmers also implement other practices that promote soil health, biodiversity, water conservation, and a self-sustaining cycle of resources on the farm to achieve ecological harmony. Organic foods are also processed without artificial preservatives, colors, or flavors.
Choosing to eat organic benefits your body and the planet in a big way! At Tractor, we create Certified Organic, Non-GMO beverages that are free of synthetic pesticides, so they can be extra delicious.

Source: Tasiopoulou, Stavroula. “Results of the monitoring program of pesticide residues in organic food of plant origin in Lombardy (Italy).” U.S. National Library of Medicine, September 2007. https://pubmed.ncbi.nlm.nih.gov/17763041
How is organic healthier for you?

We strongly believe in removing chemicals from our food system and seek to align with others who believe in the same. Real organic ingredients, when used properly and thoughtfully, provide cleaner, bolder flavor without the side effects of using chemical agents. Tractor Beverage Company is the first and still only Certified Organic and Non-GMO full line beverage solution available for food service.

What do I get when I don’t buy organic?

Do you ever wonder what “organic” actually means? Certified Organic food is grown without most synthetic fertilizers and synthetic pesticides, sewage sludge, and GMOs or ionizing radiation often used in conventional farming. Organic farmers also implement other practices that promote soil health, biodiversity, water conservation, and a self-sustaining cycle of resources on the farm to achieve ecological harmony. Organic foods are also processed without artificial preservatives, colors, or flavors.
Choosing to eat organic benefits your body and the planet in a big way! At Tractor, we create Certified Organic, Non-GMO beverages that are free of synthetic pesticides, so they can be extra delicious.

Source: Tasiopoulou, Stavroula. “Results of the monitoring program of pesticide residues in organic food of plant origin in Lombardy (Italy).” U.S. National Library of Medicine, September 2007. https://pubmed.ncbi.nlm.nih.gov/17763041
What is sewage sludge and why isn’t it allowed in organic farming?

We strongly believe in removing chemicals from our food system and seek to align with others who believe in the same. Real organic ingredients, when used properly and thoughtfully, provide cleaner, bolder flavor without the side effects of using chemical agents. Tractor Beverage Company is the first and still only Certified Organic and Non-GMO full line beverage solution available for food service.

what our clients are saying

june 29, 2025
moon phase
1 336-TRACTOR