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Farm Camp
a place for muddy knees and epiphanies
Farm Camp isn’t your average retreat - it’s where our team steps beyond the boardroom and into the field, reframing how we grow, make, and share - from the ground up. It’s where our founders’ intent takes root, a space to reconnect and rediscover. Through hands-in-the-dirt experiences, deep conversations, and fresh perspectives, we cultivate new ways of thinking: about business, community, and the future of our shared food systems.
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Organic Impact Tracker
Numbers tell one story. The land tells another.
The Organic Impact Tracker doesn’t just measure—it reveals. Chemicals avoided, communities nourished, soil restored. Proof that organic is essential, and building a pesticide-free future takes all of us.
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Brand Evolution
Not just a facelift, a frequency shift.
We’ve fine-tuned every note, tightening the signal so our message lands stronger, sharper, unmistakably sprung from Founder’s Intent - growing strong in all things in the spirit of Soil & Soul.
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Our History
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Inspired Protagonist
A bold embodiment of Tractor’s values
The Inspired Protagonist fearlessly challenges the allure of the status quo, radiating possibility and positivity.
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The Hope Gap
The Hope Gap guides all that we do, embodying our mission and shaping our actions. An aspirational, emotional and endless bridge. Answers the burning question: What does the world need that we are most uniquely qualified to deliver? It invites us all to share our own Hope Gap stories, anchoring our brand in a message that is universal yet deeply personal.
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Soil & Soul
Soil & Soul is the unshakable truth at the heart of Tractor, rooted in pursuit of organic and regenerative agriculture, and fostering authentic partnerships and community.
